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This Privacy Policy forms a part of the Terms of Use agreed between Prithuza Retail LLP “Prithuza” (hereinafter referred as “Platform” “we”, “our”, “us”) and “You” (hereinafter, “you”, “member”, “Customer”, “user”, “seller”, Vendor, and etc.) and This Privacy Policy describes how “Platform” and its affiliates collect, uses, stores, discloses, and process your personal information through Prithuza website www.prithuza.com, its mobile application, and m-site (hereinafter referred to as the “Platform”).

You shall not avail the services without accepting this policy. Your access and use of the platform constitutes acceptance of this policy. The Platform may amend this policy from time to time. Such amendments shall be effective upon the Platform’s posting of such updated policy at this location without any separate notification to that effect. your personal data will primarily be stored and processed in India

Prithuza Retail LLP is committed to the compliance of applicable Privacy Policy in the country where Prithuza’s product is supplied. Protecting the privacy and security of your personal data is of Priorities to Prithuza, therefore, we conduct our business by abiding by the laws applicable on data privacy and data security in the country where Prithuza’s product is supply to you.

Information that Platform Collect

When you access or use our Platform, we collect and store your information which is provided by you from time to time. Once you give us your personal data, you are not anonymous to us. We indicate which fields are required and which fields are optional. Users always have the option to not provide data by choosing not to use a particular service, product or feature on the Platform.

The platform collects various types of information, including personal data like name, email address, delivery address, phone number, gender, and payment details like, credit or debit card or payment mode, account information, Billing address when you interact with the platform (e.g., creating an account, making transactions, participating in events, or using certain features). Behavioural data like preferences, buying activities, and IP addresses and location are also tracked.

To enhance your experience on our platform, we may track your buying behavior. This includes monitoring your preferences, purchase history, and interactions with our products. This information may include the URL that you visited or searching of product/service, your computer browser information, and your IP address. By analyzing this data, we aim to provide personalized recommendations and improve our services.

To update your account, which may include your login name and password. If your account is created through third-party sign-in services such as Facebook, Google or any other similar site, you authorize the Platform to obtain the available information of the foregoing nature;

In order to provide content, including reviews, details of availed services and history, app interactions, special requests, contact information of people referred to us, and any other

information provided in this regard;

Platform may ask for this information at various times when interacting with, when registering to be a user of any of services, when making a purchase through the Platform, or when filling out a form or survey or participating in a promotion through Platform.

I. TYPES AND MODES OF INFORMATION THE PLATFORM COLLECTS ABOUT YOU -

· With regard to using and/or accessing the Platform and the Services, the Platform will automatically collect and analyze a variety of information, such information includes information about you and others, as described below.:

A. Information that Platform Collect via Technology

(i) When you use or access the Platform, Platform may also collect certain personal data, including but not limited to some or all the following: your phone number, geolocation information, computer and connection Information, and data and time stamps for your visits. The Platform may also collect information about the devices you use to access the services, including hardware models, operating systems, versions, software, preferred languages, unique device identifiers, advertising identifiers, serial numbers, device motion information and device network information.

(ii) When you communicate using the Platform sending messages, email, voice call, chat rooms or other message areas or social media handles and maintained by us or leave feedback on the Platform. The Platform may monitor or record your messages and conversations and retain a copy of such communication for operational purposes, as necessary to resolve disputes, provide customer support or quality assurance purposes and to ensure quality of service and provide customer support available to you.

B. Information that Platform may receive from other sources –

(i) The Platform may receive information about you, from third parties, when you use or access the Platform, the Platform may also collect your name and e-mail address from your friends whosoever suggest you about the Platform, you may wish to use. If Platform receives this personal data about you in any manner, will contact you to let you know that you have been recommended. If you do not respond to Platform’s outreach or you ask Platform to delete your personal data, Platform surely will do accordingly.

(ii) When you use or access the Platform, Platform may also collect and/or request from third parties to share information the Platform such as your name, address, phone number, and geolocation information and information about content viewed or actions taken on a third-party the Platform, online services or apps.

(iii) As with many operators of the Platform and mobile applications, Platform may incorporate third-party ads, offerings, and other technologies into the Platform, enabling the third parties operating such ads, offerings, and other technologies to collect usage, demographic, and other information (including personal data) about you and your online activities through your use of Platform and across the other applications. Any information collected through such integrated ads, offerings, or other technologies on

the Platform is collected directly by those third parties for use and disclosure subject only to any applicable privacy policies of such third parties.

(iv) When you use or access the Platform, you may provide us with information about a third party, such as your friends' names and e-mail addresses etc. through Platform’s "Refer your Friend” features.

(v) The Platform may include the ability for you and other users to connect your profile on Platform with Facebook or other Social Networking Sites "SNS", such as via “Twitter” “LinkedIn” etc. functionality, whether you initially connect from The Platform to the SNS or in the other direction from the SNS to The Platform.

II. USES OF INFORMATION COLLECTED ABOUT YOU.

· Platform’s primary purpose in collecting information about you in connection with your use of Platform is to provide you or connect you with products, services, information, and users that match your interests and preferences. However, Platform may use such information collected about you for a variety of commercial purposes.

· We use your personal data, and we may employ third party entities (business partners) and individuals to facilitate our services and deliver products and services, orders fulfill, process payments, and communicate with you about orders, products and services, and promotional offers (e.g. marketing and development, analysis, audit, and maintenance) and to the extent we use your personal information to market the product to you and we will provide you with the facility to unsubscribe (opt-out) of such uses. We use your personal data to communicate you about online and offline offers updates, services, products; customize and enhance your experience, and provide to governing authorities wherever required or detect and protect us against error, fraud and other unlawful activity; enforce our terms and conditions. Platform may use such information:

i. In order to maintain and improve the services, and enable your participation in interactive features of the services and features to personalize your account in activities on Platform;

ii. In order to provide you with information about services, the Platform may consider similar to those that you are already using, or have enquired about, or may interest you. The Platform may contact you by electronic means (e-mail or SMS or telephone) with information about these services;

iii. In order to enforce the Platform policies and terms of service, and investigate potential violations of provisions of such policies or terms;

iv. To fulfill an order that you place on the Platform, including to process payment for any purchase made;

v. In order to respond to inquiries raised by you about any of services;

vi. In order to administer your account on the Platform;

vii. In order to enable you to search information on the Platform and enhance the security of the internal operations, including troubleshooting, data analysis, testing, and research, etc.

viii. To contact you regarding quality of services and surveys;

ix. To assess your needs and interests in order to better tailor offers and/or advertising;

x. To inform you of products, services, promotions, offers, and competitions which you may find interesting, provided you have not opted out of receiving such information or, where required, we have your express consent;

xi. To understand general market trends and patterns in order to develop and support existing and ongoing marketing strategies for products and services; and

xii. To conduct other marketing and commercial activities.

III. COOKIES

· The Platform and its third-party may use cookies, and similar files or technologies to collect and store information with respect to your use of the Services and third-party on Platform.

· The Platform uses cookies to measure the popularity of various pages, features, and services and may include web beacons in e-mail messages or other mode to determine whether the message has been opened.

· Help us understand how visitors interact with our site, enabling us to improve its performance.

· Allow us to remember your preferences and enhance your experience.

· To deliver relevant ads and track the effectiveness of our marketing campaigns.

To modify or manage your cookie preferences through your browser settings. However, please note that disabling cookies may affect your experience on our platform. Accepting cookies, you are consenting to the Platform’s use of cookies. You are always free to delete or disallow our cookies, in that case you may not be able to use some features on the Platform.

We do not control the use of cookies by third parties. We use cookies from third-party partners such as Google Analytics, Facebook Ads, for marketing and analytical purposes. Google Analytics helps us to understand how our customers use the Platform. How Google uses your personal data, you can read here: https://www.google.com/intl/en/policies/privacy/ and can can opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout or you can also control the use of cookies at the browser level, if you select to disable cookies in that case limit your use of certain functions/ features on the services.

IV. DISCLOSURE AND DISTRIBUTION OF YOUR INFORMATION-

· The Platform may share your information for following purposes:

(i) With Third-Party Service Providers: The Platform may share your information with the Platform’s consultants, and other service providers to send you e-mails and messages or push notifications to your devices in relation to the Services. Unless you consent, Platform shall not permit service providers to use such information in order to market their own products or services to you directly.

(ii) Law Enforcement- The Platform may disclose information about you to the government or to third parties under certain circumstances upon legal obligation, such as in connection with suspected illegal activity connected with Platform, or to court order or other legal process. The Platform reserve the right to release information collected through it to law enforcement or other government

officials, as Platform is under sole discretion, deem necessary or appropriate, under a duty to disclose or share your information in order to enforce the Terms of Use and other agreements, policies or to protect the rights, property, or safety of the Platform, you or others, or in dispute relating to your use of the services. This includes exchanging information with other companies and organizations for the purposes of fraud detection.

(iii) Legal Processes- Platform may share all types of information with others as required by, or permitted by, law. This may include sharing all types of information with governmental entities, or third parties in reply to court orders, other legal proceedings, or as Platform believe is necessary to exercise legal rights, to defend against legal dispute.

(iv) Platform’s affiliates: To prevent fraudulent activity against Platform and you, the Platform may share your information with any present or future affiliates for its internal business purposes.

(v) With Advertisers and advertising network- The Platform may work with third parties such as network advertisers to serve advertisements. These third parties may use cookies, and JavaScript etc.,

V. DATA SECURITY PRECAUTIONS-

· The Platform has in place appropriate technical and security measures to secure the information collected by it. All information provided or collected by the Platform, stored at Platform servers maintained with third parties.

· The Platform obtains services from third parties for storage of the sensitive payment information provided by you. The third parties service provider with respect to such services and payment gateway and payment processing are compliant with the payment card according to industry standard.

· Please be aware that the transmission of the information via the internet is not completely secure and cannot fully eliminate these risks, despite Platform’s best intention. Although the Platform will endeavor to protect your information, Platform cannot guarantee that any information collected about you, whether during transmission or stored or otherwise in due care, will be absolutely safe from intrusion by unauthorized access.

· You are requested to never disclose your full credit or debit card details and/or user name or password with others through unencrypted Platform, calls, messages, e-mails or any other mode representing him/herself as a Platform’s employee. You shall be responsible for keeping your account related details safe and secure, in case any such transmission or sharing of that information is done shall be at your own risk.

VI. PRIVACY AND THE PLATFORM SECURITY-

· If you have any queries or concern about to your privacy or the Platform security in connection of this policy, please reach us at grievance@prithuza.com.

VII. THIRD PARTY SERVICES-

Further, please note that the Platform stores your information at cloud servers owned by third parties, you hereby agree that your information may also be provided to third parties, and may be stored in accordance with their privacy policies. You may contact the grievance cell of Platform at grievance@prithuza.com.  

VIII. APPLICABLE LAWS

i. Any dispute w.r.t Privacy Policy, will be governed by the prevailing laws of India, without conflicts of law, and will be subject to the terms and limitations of this policy.

ii. If any provision of this Policy is judged to be illegal, void or unenforceable due to applicable law or by order of Competent court, it shall be deemed deleted and the continuation in full force and effect of remainder policy provisions will not be prejudiced

IX. CONTACT US-

If you have any questions or concerns regarding this Privacy Policy, please contact us at: · E-mail address: grievance@prithuza.com

· Mailing address: Office No- F-03, 1st Floor, A1/B Sector16, Noida, Uttar

Pradesh-201301